1. Limited availability at GMC EV dealers. Monthly payment is $16.67 for every $1,000 you finance. Average example down payment is 12.4%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 4/30/25. 2. To qualify for the GM EV Marketplace Special, you must: (1) be a current Costco Gold Star, Business, or Executive level Member by April 23, 2025; (2) register with Costco Auto Program online or through its call center by April 30, 2025, to receive a certificate with your unique promotion code; (3) present your certificate and unique promotion code to any GMC EV dealer at time of visit; (4) take delivery between April 24, 2025, and April 30, 2025, of a new 2024 or 2025 GMC Sierra EV, HUMMER EV SUV, or HUMMER EV Pickup to receive a $1,000 Gold Star/Business Membership Costco member-only incentive or $1,250 Executive level Membership Costco member-only incentive. Incentive will be applied at time of eligible purchase or lease and is compatible with current eligible manufacturer incentives for which you qualify. Incentive is subject to change due to vehicle inventory availability. Visit CostcoAuto.com/EV for full details. Costco and its affiliates do not sell automobiles or negotiate individual transactions.

1. Monthly payment is $28.16 for every $1,000 you finance. Average example down payment is 9.7%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 4/30/25. 2. AVAILABLE ON THE TURBOMAXTM ENGINE. Not available with lease and some other offers. Take new retail delivery by 4/30/25. 3. AVAILABLE ON THE TURBOMAXTM ENGINE. MUST BE A CURRENT OWNER OF A 2011 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2020 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease and some other offers. Take new retail delivery by 4/30/25. 4. AVAILABLE ON THE TURBOMAXTM ENGINE.

Eligible tire brands are Goodyear, Dunlop, Bridgestone, Firestone, Continental, General, Hankook, Kelly, Pirelli, Uniroyal. Purchase and installation must be at a participating U.S. GM Dealer. See dealership for tire pricing, savings vary by dealership and tire. Lowest or equal value tire will be $1. Maximum consumer purchase price of $450 per tire. Additional taxes and fees may apply. Offer subject to availability and may change at any time. Limit one offer per VIN. No other offers apply, except GM Tire Price Match Guarantee (Restrictions apply. Eligible price must be provided at the time of purchase. At participating dealers only. Visit GMC.com/tires for details.). Offer ends 5/31/2025.

Pre-Owned Vehicles

Custom Trucks

Manager's Specials

Schedule Service

GMC Lineup

Manager's Specials

2023 Volkswagen

Atlas

mileage

49385

$33,491

2020 Cadillac

XT6

mileage

59964

$29,493

2021 Toyota

Tacoma 2WD

mileage

38340

$28,996

2021 GMC

Acadia

mileage

76652

$21,496

2021 Ford

Bronco Sport

mileage

64074

$21,494

2021 Chevrolet

Equinox

mileage

23743

$20,496

2020 Honda

Civic Sedan

mileage

28419

$18,991

2018 Jeep

Grand Cherokee

mileage

79705

$17,996

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Welcome to Heyward Allen Motor Company, Inc.

We are proud to be an automotive leader in Athens, GA, and have a continued commitment to providing exceptional customer service to every guest that visits us. You can trust that Heyward Allen Motor Company will help find you the car, truck, or SUV you want with professionalism and attention to your needs.

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Our Reviews

Google Apr 25, 2025

Very positive and simple experience in my experience. Luke Harper was awesome!

Google Apr 25, 2025

Luke was my Sales rep at Heyward Allen, and I had an excellent experience. He was very responsive to my questions, personable, and honest throughout the buying process. His communication from the initial time I reached until closing the purchase was excellent as well. I would absolutely recommend them, and will go back for my next purchase.

Google Apr 21, 2025

Google Apr 19, 2025

Lamar, Jorge, and Bruce were very helpful to us buying a new truck from out of state. Took the time to show us how everything worked on a truck that is far more advanced than any vehicle we own. The last new car purchase was 2009. I will definitely keep them in mind when it comes time to buy another vehicle.

Google Apr 17, 2025

Google Apr 14, 2025

Google Apr 4, 2025

The easiest car buying experience ever. I got, the exact car I wanted, for a fair price, with no surprises during the buying experience. Every person up there was kind, knowledgeable, and helpful. Marcus Guess was the best salesman I’ve ever worked with. I will buy all my future cars from Marcus Guess at Heyward Allen!

Google Apr 2, 2025

Marcus was very friendly and professional. No pressure and made me feel at ease as soon as I walked in and through out the whole process of purchasing my new car. Highly recommend!

Google Apr 1, 2025

Adam Brown made our experience shopping for our new vehicle incredible!

Google Apr 1, 2025

I was extremely impressed with the professionalism and courtesy of Mr. Marcus Guess. I'm my endeavor to locate a truck, I've dealt with multiple dealerships and their websites and Mr. Guess at Heyward Allen GMC dealership was by far the best experience that I had. From his initial greeting to sending me a video without my request, his courtesy and mannerisms throughout the whole experience was top notch. I highly recommend shopping with this salesman at Heyward Allen Dealership.

Google Mar 31, 2025

We had a great experience. Jorge Rodrigues was very helpful all the way through the process.

Google Mar 28, 2025

Google Mar 27, 2025

Ken was the best salesman in all of Athens! He made the car buying experience a breeze! We will definitely be coming back for our next purchase!

Google Mar 25, 2025

I am so glad that we were paired with Luke Harper at Heyward Allen during our most recent visit to purchase a new vehicle. He is so kind and listened to my needs and specs in a new car and we found just what we were looking for! He was so accommodating and generous with his time and knowledge and was more than willing to spend his afternoon taking care of us. We feel so good with him as our point of contact for any issues or questions moving forward! Thank you Luke!