Customer Testimonials

Friendly staff. Sales Consultant, Jorge Rodriguez, was a pleasure to work with! Overall, our experience purchasing a GMC truck at Heyward Allen went great.

We were welcomed by Lamarr and he showed us a vehicle based on our description of needs. We test drove with Jon the next day and found that vehicle may not be perfect for us. My wife had been in a Yukon Denali for years. A Yukon Elevation showed up and we test drove it with Lamarr. That was the vehicle for my wife! The purchasing process/financing was smooth and professionally done with Jon.

By far one of the best car buying experiences I have ever had. No dealership close to me would offer the pricing and hassle free buying that I experienced with Heywood miller. Jon Barber was very kind and easy to deal with. No back and forth, straight to the point. Jon made this process well worth the 200 mile drive. If I was asked if I would buy from them again or work with Jon, not even a question to be asked. I would for sure. Thanks again, love my new GMC 1500 AT4X.

VERY PROFESSIONAL CUSTOMER SERVICE ‼️‼️DERRICK AND THE AC TECH EXPLAINED EVERYTHING THAT WAS WRONG WITH MY AC IN MY TRUCK AND THE PRICE TO HAVE IT REPAIRED. THE MAN THAT DROPPED ME OFF AT HOME WAS ALSO NICE & COURTESY. REPAIRS WAS COMPLETED AND I WAS REACHED OUT TO SEE HOW MY AC IS WORKING. I DEFINITELY WILL REFER HEYWARD ALLEN TO FAMILY & FRIENDS. THANKS SO MUCH

Adam was fantastic to work with—he made the entire process incredibly easy and went above and beyond by delivering the vehicle right to my home. If you’re looking for five-star service, reach out to Adam at Hayward Allen!

Jorge was my salesman. He was very professional and responsive to my requests. Sean handled my financing. Both Jorge and Sean was a pleasure to work with. Highly recommend the Heyward Allen team.

My experience at Heyward Allen was phenomenal!! I was able to come home with my dream truck thanks to Marcus and crew! The process was very easy and I was provided with lots of good information and great service!

My experience with Heyward Allen Motor Co was so smooth and seamless! Marcus was so helpful and kind. If your looking to purchase a vehicle, he's your guy! Recommend him 10/10! Thank you Marcus!

I have been looking at purchasing a new gmc truck for a while now. My good friend purchased his truck from Adam and Kris and told me they were great to deal with. The way they talked to me on the phone made me comfortable enough to take the drive out to Athens Ga although I live in South Carolina! Even though they did not have in stock the exact truck I was looking for. I arrived at 8:30am, drove 2 different trucks. Loved them both but I really wanted a combination of what both trucks had as far as options ... Read More Google - May 19, 2025

Easily one of the best transactions I’ve had. Marcus Guess, my salesperson, went above and beyond, and Bruce, the Sales Manager was terrific! If you’re looking to buy a car without the usual unpleasantness, give these guys a call. Great price as well; much better than the Atlanta dealerships.

We had been car shopping for almost 4 months when we stopped at Heyward Allen Cadillac GMC in Athens Georgia. Got out to look at a vehicle and a salesperson came over immediately to help us. It was an hour before closing time and rain clouds were moving in. The salesperson, Marcus Guess, walked back and forth getting keys to a couple vehicles we were interested in. Marcus was very patient and informative. We test drove our Acadia, it was raining by then! Kept Marcus til closing time and told him we’d sleep on it. The next day we bought ... Read More DealerRater - May 17, 2025

Vehicle was diagnosed and serviced quickly and professionally. The staff here were friendly and knowledgeable of my vehicles needs. No stress involved.

Marcus was extremely through, accommodating, professional and knowledgeable. We appreciated his dedication to ensuring a smooth transaction.

Adam did a great job! The entire process went very well.

Service department + especially Derek Compton - is tremendously helpful and customer oriented. I travel 40 miles to see them for all my services!

We had a great experience at Heyward Allen purchasing our new GMC Yukon. Adam, Chris and Bruce made the entire process streamlined, quick and painless (which we all know buying a new vehicle usually is not). If you’re in the market for a GMC, Cadillac or used car I wouldn’t hesitate heading their way!

Very positive and simple experience in my experience. Luke Harper was awesome!

Luke was my Sales rep at Heyward Allen, and I had an excellent experience. He was very responsive to my questions, personable, and honest throughout the buying process. His communication from the initial time I reached until closing the purchase was excellent as well. I would absolutely recommend them, and will go back for my next purchase.


Lamar, Jorge, and Bruce were very helpful to us buying a new truck from out of state. Took the time to show us how everything worked on a truck that is far more advanced than any vehicle we own. The last new car purchase was 2009. I will definitely keep them in mind when it comes time to buy another vehicle.




The easiest car buying experience ever. I got, the exact car I wanted, for a fair price, with no surprises during the buying experience. Every person up there was kind, knowledgeable, and helpful. Marcus Guess was the best salesman I’ve ever worked with. I will buy all my future cars from Marcus Guess at Heyward Allen!

Marcus was very friendly and professional. No pressure and made me feel at ease as soon as I walked in and through out the whole process of purchasing my new car. Highly recommend!

Adam Brown made our experience shopping for our new vehicle incredible!

I was extremely impressed with the professionalism and courtesy of Mr. Marcus Guess. I'm my endeavor to locate a truck, I've dealt with multiple dealerships and their websites and Mr. Guess at Heyward Allen GMC dealership was by far the best experience that I had. From his initial greeting to sending me a video without my request, his courtesy and mannerisms throughout the whole experience was top notch. I highly recommend shopping with this salesman at Heyward Allen Dealership.

We had a great experience. Jorge Rodrigues was very helpful all the way through the process.


Ken was the best salesman in all of Athens! He made the car buying experience a breeze! We will definitely be coming back for our next purchase!

I am so glad that we were paired with Luke Harper at Heyward Allen during our most recent visit to purchase a new vehicle. He is so kind and listened to my needs and specs in a new car and we found just what we were looking for! He was so accommodating and generous with his time and knowledge and was more than willing to spend his afternoon taking care of us. We feel so good with him as our point of contact for any issues or questions moving forward! Thank you Luke!

Luke Harper is the sale rep you want to work with for all your new car needs at Heyward Allen. His attention to detail, kindness and all around likeability makes you feel like you are spending time with family. I feel so great to have such support in Athens for all our car care needs. Thank you so so much!!

Ken Evans went the extra mile to help us locate a Cadillac XT6 in the color we wanted. Once located, he and Jon ensured that everything was in mint condition when we picked up the car! Sales process and closing went smoothly! Highly recommend Heyward Allen Cadillac and Ken Evans. We’ve bought from him in the past and will continue to do so!

Luke was excellent!

I was quite impressed with this dealership! Purchased many cars/trucks in my time and Jon with his team out preformed all others. While there he noticed one of my GMC keys was worn and replaced it. They displayed true American generosity and spirit.

Absolutely great experience! Jorge was super helpful and not by any means pushy and Jon made the financing and extra warranties super easy. 100% recommend !!!!!!!!

Amazing experience! The entire team worked us through the whole process and made buying a car a real pleasure. Ask for Luke, he’s the best!

Outstanding assistance in purchasing a new vehicle, 2nd purchase with dealership and consistently makes it easy.

Adam Brown was great to work with in buying a used GMC. We will definitely recommend him to fiends and family.

From picking the car, getting the price I need, and all the friendly faces within the dealership I would absolutely be back! Lamarr and Marcus were hands down the best to work with and they have gained a customer for life!


I had a wonderful experience. Jorge was the Sales Rep that I worked with he listened to my knees and even went out of the way to say if there wasn’t anything on there lot, he would do the research to find me exactly what I wanted because he knew that it was an investment. He did not come across pushy whatsoever. He truly wanted to make sure I was happy with the vehicle I was getting all the staff was extremely friendly and nice. I feel like their prices are extremely fair. The financing was hassle free! I ... Read More Google - Mar 11, 2025

Adam and Jon were so helpful in the purchase of my new GMC. Their professional approach in the car buying process was very much appreciated. I am so thankful for being a returning customer of Heyward Allen of Athens!

Luke was very helpful and really bent over backwards to help. He was laid back and I didn’t feel forced to make a decision. This was a pleasant experience and I will check back in for future purchases.

Luke Harper was absolutely the best salesman I’ve ever worked with! From the first phone call I made about the car I wanted till the end! The guys in the Finance Dept were awesome and to the point and that’s what I like! My experience was almost unreal!!

Just recently bought a 2021 Yukon from Marcus! Great experience here seemed like they got their stuff together, not too pushy Easy to work with! Highly recommended them! Love everything about the GMC now I just hope it lasts a long time

Thanks To Ken & Sean… These Guys Were Super Easy To Work With.. Smooth Process.. Me & The Wife Are Loving Our New Cadillac XT6!! We Would Highly Recommend The Heyward Allen Cadillac Gmc To Anyone… 5 Star Dealership


Very happy with the knowledge of the salesperson and the friendly atmosphere he provided.

Been very helpful on getting me a car and being the best at his job!

Outstanding knowledge, honesty and courtesy by Marcus Guess and all the other people at Heywood Allen.

The Team at Heyward Allen made the entire process enjoyable and effortless. Sales Rep Luke Harper is a pleasure to work with, his client-first style of service is a breath of fresh air. Finance Manager Sean Hess is a true professional, knowledgeable and trustworthy. I highly recommend these guys!

Great experience from start to finish. We’ve bought 2 vehicles over the last year and Lamar Green went above and beyond both times.

Lamar was a great salesman.

I have never experienced a kind and helpful car salesman as Marcus Guess was. He did not give up in me and walked me through all my options with patience.

This is in reference the experience on purchasing my new 2025 escalade Adam Brown was very polite helpful every step of the way very nice gentlemen I will highly recommend future customers to him

We can’t be more excited about our new 2025 Escalade V! Jorge was very helpful from start to finish , he took his time to show us a ton of features on the vehicle and said he is just a call away of we need more help .
Jon made the transaction go absolutely smoothly . He even came in on his day off to make sure everything went ok !! We found the truck on line after searching for this exact same one for a few months now . We flew into Atlanta from Chicago drove to Athens, we were in and out of ... Read More Google - Feb 19, 2025

Ask for Ken Evans in Sales and let Jon do your financing! We had the BEST experience purchasing my mom’s new car!!! They were so patient, kind and knowledgeable. They made customers for life!!!


Absolutely the best service from Luke. Nice young man and easy to work with!!

Very knowledgeable staff and excellent Yukon xl 2025. Very easy to purchase and great deal.

Adam Brown is fantastic! He made the purchase process easy, fun, and enjoyable. Ryan Griffiths was also great throughout the process and I feel like I got a great deal. Absolutely recommend these guys and this dealership. Thanks Heyward Allen GMC!


Lamar and Sean were outstanding to work with. No pressure, straightforward sales experience, and a solid used vehicle.

Great experience! Lamarr Green made the process smooth and easy!

Thank you Jorge for fantastic communication and ease of setting up an appointment to view three vehicles! Within minutes of getting off the phone, I had a quick intro video showing the vehicles sitting in my inbox. Amazing!

Adam was a great salesman! Very patient as we considered all of our financing options. Having employees who are well mannered and patient won our service! We definitely had a great experience working with them!

LaMar was awesome!!!! I really appreciate his patience and his hospitality! Teal professional

The people was absolutely fantastic they are just your average people that makes you feel welcomed at every turn. I did business with Luke and he answered all my questions and concerns. I would definitely recommend coming and doing business here I will be recommending here and Luke for anyone wanting to purchase a vehicle.

Luke Harper greeted me with respect and gave me a great experience for buying my first big purchase. thank you Heyward Allen GMC

Both times I visited and was treated like royalty and sold the vehicles I wanted. Great service from both Luke and Shawn, I will recommend them to all my friends.

It was a pleasure experience. Just wish, they had gotten all paperwork done up front!

Luke was awesome to work with. Very knowledgeable and answered all of my questions regarding my new car options. I appreciate him taking the time to give a thorough rundown of all of the accessories on my truck. Unlike many car salespeople, I never felt pressured. Great guy and a great place to buy a car. Thanks for everything. War eagle.

Great service and friendly atmosphere. The service department and service tech (Riley), did a fantastic job of keeping me informed. They pinpointed the problem with my car and repaired it. Very pleased with the outcome.

Ken Evans made my car buying experience smooth and stress-free. He was knowledgeable, patient, and never used high-pressure sales tactics. He explained everything clearly and was transparent about pricing and options. I appreciated his honest approach and professionalism throughout the entire process. If you're in the market for a new car, I highly recommend working with Ken Evans!

Shoutout to Ken for being an incredibly nice and professional guy! I came in with my guard up because of past experiences with salespeople, but Ken completely changed my perspective. I had a blank check ready to purchase, inspected the truck, and found a few things I didn’t like. At no point did Ken pressure me to buy something I wasn’t comfortable with, which was refreshing and appreciated. If I ever need to buy again, I’ll definitely be stopping by to work with Ken. Highly recommend him to anyone looking for a stress-free experience

I’m delighted to write a review for Patricia, who provided exceptional service during my recent purchase of a 2020 Chevrolet Silverado. From the moment I walked into the dealership, Patricia’s professionalism and genuine enthusiasm made the car-buying experience both enjoyable and stress-free.
Her extensive knowledge of the Silverado’s features and options ensured that I found the perfect vehicle to meet my needs. Patricia took the time to understand my preferences and budget, guiding me through the selection process with patience and clarity.
What truly sets Patricia apart is her commitment to customer satisfaction. She negotiated a fantastic deal ... Read More Google - Jan 26, 2025


Patricia Moore was one of the best car sales associates I have ever had the pleasure dealing with. When I first met her, I was just getting an oil change on another vehicle We talked in the parking lot a little bit and I told her my interest in a new GMC Denali She was full of knowledge, and there was no pressure whatsoever. It was a friendly talk. I followed up with her later and told her I was interested in moving forward with a new 2025 Denali. She was absolutely wonderful to work with. She answered my calls, answered ... Read More Google - Jan 24, 2025

Luke Harper got us in a Brand New Yukon! Luke and Sean did a absolutely amazing job ! Coming back for a Escalade.

Luke Harper was amazing! The service was timely and thorough, would definitely return for another purchase in the future!

I am extremely satisfied with how Mr LaMarr went above and beyond to ensure we received what we desired in the XT6. Additionally, his communication was excellent and I would return for future purchases and recommend him to family and friends. Thank you Mr. LaMarr, Thank you, Heyward Allen.

Lamarr Green was Fabulous and helped so much with the purchase of my new vehicle! Lamarr was patient with us and so kind.

We had a great car buying experience with Luke Harper. He made the whole process smooth and easy for me and my husband.

We were very pleased with our experience with Adam Brown. He was very courteous and knowledgeable in dealing with us during our purchase. He should be commended. The whole staff at Hayward Allen, thank you all the wonderful experience.

I cannot say enough about how enjoyable of an experience we had purchasing our latest family vehicle at Heyward Allen! Adam Brown was personable, professional, and not at all pushy. We also had a trade-in, so we anticipated being at the dealership for the better part of the day. This was not at all the case! Adam took the time to answer our questions and made sure we weren’t waiting unnecessarily He made the entire purchase a breeze!

Great experience from start to finish. Lamarr was very helpful and helped us find the perfect car for our daughter.

Jorge was great

Adam is the man!


Very good service from Lamar and Jon

We had a good experience with the guys at Heyward Allen. They were very helpful to us in finding a car that we liked. Ken is an awesome salesman. This is our second purchase from Ken. That man knows his stuff.

Wonderful Service Department and Great customer service!!

Luke Harper was a pleasure to work with on our new car purchase. He was very knowledgeable about Heyward Allen's line of Cadillac products and their current inventory. We had two excellent options and purchased a new 2024 Cadillac XT4. We had a good experience negotiating a deal, to include financing. We toured the dealership and met the service staff while they topped off the gas tank and detailed our new car. I'd highly recommend Luke and the staff at Heyward Allen. A great experience from start to finish.

Ken Evans was a fabulous salesman! Everything worked out perfectly, & he answered all of my questions and explained the whole vehicle to me!


Adam was patient and had great communication. I asked a lot of questions, as I was coming from out of town, and he sent me videos, pictures, and countless texts. The entire staff was very friendly and personable. They gave me a fair price on my trade and on the car I bought. Honestly, great experience at Heyward and we would make the drive to do business with them again in the future.


Luke was fabulous. He moved all paperwork through quickly amd efficiently. Would highly recommend!!!!

Was a wonderful experience!!!