About Us
Welcome to Heyward Allen Motor Company, Inc.
About Heyward Allen GMC in Athens, GA, Near Watkinsville
Heyward Allen GMC is a new and used GMC dealer in Athens, GA, also serving shoppers in Watkinsville, Hoschton/Braselton, Gainesville, Lawrenceville, and Stone Mountain. Finding the right vehicle should feel like a victory lap, not a high-pressure ordeal. And your dream drive starts the moment you land on our lot.
Imagine pulling into your driveway behind the wheel of a commanding GMC Sierra 1500, packing the family into a spacious GMC Yukon for a road trip past Watkinsville, or elevating your daily commute to Lawrenceville in a refined GMC Acadia. If you prefer something nimble and stylish, the GMC Terrain and GMC Canyon are always ready for your next adventure. Whatever your lifestyle demands, you get complete control over your shopping journey with a vast selection of new, certified pre-owned, and used vehicles tailored to your budget.
When you step onto the lot – or shop right here online – you are the priority. You won't have to deal with endless guesswork or stress over financing. You get transparent options, flexible auto leases, and competitive loans tailored to your monthly budget, ensuring you drive away with total confidence and the lowest payment possible.
A Heritage Built on Local Pride
Your trust means everything to us, and that commitment goes back decades. If you’ve ever driven through Athens, you’ve likely seen countless Heyward Allen emblems on the road. That legacy started back at the 1942 Orange Bowl, when Georgia Bulldogs captain Benjamin Heyward Allen led his team to victory. After serving in WWII, Mr. Allen brought that same passion back home, opening his first dealership in 1951 with a simple promise: put the customer first, every single time.
Over 70 years later, that family-owned legacy lives on under Steve and Wesley Middlebrooks. When you choose Heyward Allen GMC, your investment stays right here in the community, supporting your local neighbors and friends.
Partnering with You for the Long Haul
Handing you the keys is just the beginning. Whenever you need routine maintenance, mechanical repairs, or genuine OEM parts, you have a dedicated service team in your corner to keep your GMC running like new for years to come.
Ready to experience the difference? You can browse our complete inventory, apply for financing, or schedule your next service visit 24/7 right from your phone. Take the driver's seat today!
- Main:(706) 549-8580
- Sales:(706) 395-8159
- Service:(706) 549-8580
- Parts:(706) 369-5150
- Mon - Fri8:30 AM - 7:00 PM
- Sat8:30 AM - 5:00 PM
- SunClosed
- Christmas EveClosed
- Mon - Fri8:00 AM - 6:00 PM
- Sat8:00 AM - 2:00 PM
- SunClosed
- Mon - Fri8:00 AM - 6:00 PM
- Sat8:00 AM - 3:00 PM
- SunClosed
In 1986, Buddy purchased the dealership from his father and became the dealer operator. In 1991, Buddy purchased the Toyota franchise from Parrish Toyota. In 1998, Steve Middlebrooks became dealer operator and gained an ownership interest in both Heyward Allen Motor Company and Heyward Allen Toyota. More Recently, Steve Middlebrooks and his son Wesley purchased both dealerships
The Heyward Allen Dealerships are among the largest in both sales volume and employment. The Heyward Allen name has an excellent reputation for honesty, integrity, and customer service. This reputation has helped us earn “Best Dealership” for 27 out of the past 28 years here in Athens. We are proud of our legacy and we are committed to maintaining our reputation.
We are proud to be an automotive leader in Athens, GA, and have a continued commitment to providing exceptional customer service to every guest that visits us. You can trust that Heyward Allen GMC will help find you the car, truck, or SUV you want with professionalism and attention to your needs.
We look forward to continuing our tradition of success and serving our customers throughout Athens and North Georgia. From new and used GMC models to auto loans and OEM car parts, Heyward Allen Motor Company really is the only full-service dealership you need! Whether you need a vehicle repair, financial assistance or a new car, our friendly and knowledgeable staff will point you in the right direction. Stop by and visit us today at 2590 Atlanta Highway, Athens, GA 30606, or call us at (844) 315-2834. We look forward to serving you!