About Us

A Tradition of Excellence 70 Years in the Making…

Heyward Allen Sr. came to Athens by way of Alabama to play college football. Heyward Allen was a bulldog through and through and was the captain 1942 Orange Bowl Team. After his collegiate career had ended, Mr. Allen founded the original company in 1946; the Kaiser, Fraser and Willis vehicle dealership in Gainesville, Florida.

A few years later, he moved back to Athens and opened a Lincoln-Mercury dealership, which he operated until 1960. In 1960, Mr. Allen purchased the Cadillac-Oldsmobile franchise in Athens from City Motors, Inc. and sold the Lincoln-Mercury dealership. In 1962, Mr. Allen opened a Volkswagen dealership.

In 1968, Mr. Allen’s son, Buddy, joined the family business and became general manager of the Volkswagen dealership. In 1969 Mr. Allen purchased the Nissan franchise, one of the first in the state of Georgia. In 1971, Mr. Allen and Buddy purchased the Mercedes Benz franchise and in 1980, purchased a GMC Truck franchise.

In 1986, Buddy purchased the dealership from his father and became the dealer operator. In 1991, Buddy purchased the Toyota franchise from Parrish Toyota. In 1998, Steve Middlebrooks became dealer operator and gained an ownership interest in both Heyward Allen Motor Company and Heyward Allen Toyota. More Recently, Steve Middlebrooks and his son Wesley purchased both dealerships

The Heyward Allen Dealerships are among the largest in both sales volume and employment. The Heyward Allen name has an excellent reputation for honesty, integrity, and customer service. This reputation has helped us earn “Best Dealership” for 15 out of the past 16 years here in Athens. We are proud of our legacy and we are committed to maintaining our reputation.

We are proud to be an automotive leader in Athens, GA, and have a continued commitment to providing exceptional customer service to every guest that visits us. You can trust that Heyward Allen Buick GMC will help find you the car, truck, or SUV you want with professionalism and attention to your needs.

We look forward to continuing our tradition of success and serving our customers throughout Athens and North Georgia. From new and used Buick and GMC models to auto loans and OEM car parts, Heyward Allen Motor Company really is the only full-service dealership you need! Whether you need a vehicle repair, financial assistance or a new car, our friendly and knowledgeable staff will point you in the right direction. Stop by and visit us today at 2590 Atlanta Highway, Athens, GA 30606, or call us at (844) 315-2834. We look forward to serving you!

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 7:00 PM
  • Sat8:30 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed

Heyward Allen Motor Company is located at: 2590 Atlanta Highway • Athens, GA 30606
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Contact Us

(844) 315-2834

Call Now

2590 Atlanta Highway • Athens, GA 30606

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Today's Hours:

Open Today! Sales: 8:30am-5pm

Open Today! Service: 8am-3pm

Open Today! Parts: 8am-3pm

Heyward Allen Motor Company 33.9474326, -83.4256229.