About Us

Welcome to Heyward Allen Motor Company, Inc.

About Heyward Allen Buick GMC in Athens, GA, Near Watkinsville

Heyward Allen Buick GMC is a new Buick and GMC dealer in Athens, GA, also serving shoppers from here to Watkinsville and Oconee with used vehicles, financing, auto service, and OEM parts. We’re part of an automotive group that has provided superior customer service for nearly 80 years. 

Your unparalleled shopping experience starts with the best inventory of new and used Buick and GMC vehicles, as well as pre-owned vehicles in a variety of makes and models. Our sales representatives make you a priority and walk you through the entire buying process.

Next, you’ll meet with our on-site finance representatives who take all the guesswork out of securing a new Buick or GMC auto lease or loan or used car financing. They’ll crunch all the numbers for you to find the options that work best for your budget and get you the lowest auto payment possible.

Finally, the keys to your new ride are in your hands! But Heyward Allen Buick GMC is still here for you with our Service and Parts Centers devoted to keeping your new vehicle running for years to come with routine maintenance, mechanical repairs, and genuine OEM parts and accessories. 

Heyward Allen Automotive has been part of the Athens community for over 60 years and our dealerships are among the largest in sales volume and employment. The dollars you spend here stay here and help keep your friends and neighbors supported. We’ve worked diligently to earn our excellent reputation for honesty, integrity, and the best customer service experience in the area. 

Shopping for a new car should be a fast and hassle-free process. That’s why we make it possible to do so much right here on our website! Shop our entire vehicle inventory, apply for financing, schedule your service appointment, and order parts anytime, day or night. Feel free to contact us and let us know how we can best serve you!

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 7:00 PM
  • Sat8:30 AM - 5:00 PM
  • SunClosed
Concierge Hours:
  • Mon - Fri8:00 AM - 5:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
Service Hours:Special Hours
  • Christmas EveClosed
Regular Hours
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
Finance Hours:
  • Mon - Fri8:00 AM - 7:00 PM
  • Sat8:00 AM - 5:00 PM
  • SunClosed

In 1986, Buddy purchased the dealership from his father and became the dealer operator. In 1991, Buddy purchased the Toyota franchise from Parrish Toyota. In 1998, Steve Middlebrooks became dealer operator and gained an ownership interest in both Heyward Allen Motor Company and Heyward Allen Toyota. More Recently, Steve Middlebrooks and his son Wesley purchased both dealerships

The Heyward Allen Dealerships are among the largest in both sales volume and employment. The Heyward Allen name has an excellent reputation for honesty, integrity, and customer service. This reputation has helped us earn “Best Dealership” for 15 out of the past 16 years here in Athens. We are proud of our legacy and we are committed to maintaining our reputation.

We are proud to be an automotive leader in Athens, GA, and have a continued commitment to providing exceptional customer service to every guest that visits us. You can trust that Heyward Allen Buick GMC will help find you the car, truck, or SUV you want with professionalism and attention to your needs.

We look forward to continuing our tradition of success and serving our customers throughout Athens and North Georgia. From new and used Buick and GMC models to auto loans and OEM car parts, Heyward Allen Motor Company really is the only full-service dealership you need! Whether you need a vehicle repair, financial assistance or a new car, our friendly and knowledgeable staff will point you in the right direction. Stop by and visit us today at 2590 Atlanta Highway, Athens, GA 30606, or call us at (844) 315-2834. We look forward to serving you!

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Main 706-395-8159 Sales 706-395-8159
2590 Atlanta Highway
Athens, GA 30606
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Main 706-395-8159 Sales 706-395-8159
2590 Atlanta Highway
Athens, GA 30606
AudioEye
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Heyward Allen Motor Company, Inc. 33.94679, -83.42543.